Pure Detroit

Pure Detroit opened its doors in 1998 on a mission to represent the city and the story of Detroit. 

The space they occupy in the Fisher Building was once a long time flower shop, nodded to by the floral art work found throughout. 

All of the clothing found here is made in the USA or Michigan if not Detroit itself.

One of the core values at Pure Detroit is the importance of quality. They want you to be able to enjoy your clothing for decades. 

They also run free tours every weekend of the Fisher Building and the Guardian Building. 

The retail shops in the Fisher Building were the inspiration for the first modern American mall. Pure Detroit is thrilled to be a part of this history.